Law firm growth, measured
Find the gaps costing your firm clients. Then fix them.
We analyse your website, search visibility, content and intake against 9,851 law firms, then give you a clear, fixed-price plan for improving them.
We measured 9,851 law firm websites. Yours is competing with every one of them.
A prospective client opens your site on a phone, waits, and leaves before your name loads. Not because the lawyers are not good, but because the website is slow, dated, or missing. A firm with a strong reputation and a weak site loses clients to firms that simply show up better. That gap is the whole job.
9,851
Firms scored
20+
Countries
4
Audit areas
<2s
Our load target
What we do
Web design
A modern, mobile-first site that turns a search into a booked consultation — clean layout, clear hierarchy, and a contact flow that actually converts.
UX & UI
Rebuilt around how clients pick a firm. Accessible, fast to navigate, and designed so the next step is always obvious, on every screen size.
Speed & Core Web Vitals
Sub-two-second loads with Core Web Vitals in the green, served from a global edge CDN with image optimization. Speed is a ranking factor and a conversion one.
Platform migration
Move off WordPress, Wix, Squarespace, GoDaddy, or Drupal with existing rankings protected. Every URL 301-mapped, content preserved, faster on the other side.
SEO
Rank for the practice areas and cities that bring real cases. Local SEO, practice-area pages, schema, and content built around how clients actually search.
AI search
Get cited in AI answers, not just the ten blue links. Clean schema, clear entities, and content structured for the way AI search reads a page.
Multilingual sites
Serve clients in their language. Translated practice pages with correct hreflang, so the client searching in Spanish or Hindi finds your firm first.
Content engine
Our proprietary pipeline researches, drafts, and quality-gates articles for your practice areas — and a human approves every one before it goes live.
How we work
Audit
We open your site the way a client does, on a phone, cold. Speed, mobile, structure, local and AI visibility. You see exactly where the gap is.
Plan
A fixed scope and a dated plan. You know the price and the timeline before we write a line of code.
Build
A fast, modern site on a modern stack, with the SEO and schema built in, not bolted on.
Rank
Every month you see the same numbers move: where you rank, how fast you load, and where AI answers cite you. We keep moving them.
Proprietary
A content engine that writes like your best associate.
Most firm blogs die after three posts. Yours will not, because our engine does the heavy lifting: it finds the questions clients actually ask, researches live sources, drafts the answer, and runs every article through quality gates most agencies have never heard of. Built AEO-first, so your articles get picked up by Google, ChatGPT and Perplexity — not just indexed and ignored.
Research
Live source research on every topic. Real citations to real authorities, not made-up ones.
Draft
Answer-first articles built around the questions clients type into Google and ask AI.
Humanize
Every draft is scored for human-likeness and rewritten until it reads like a person wrote it.
Gate
Hard SEO gates on every article: one H1, meta length, internal links, keyword coverage.
Approve
A human reviews and approves every piece before it publishes. No raw AI output, ever.
What a build costs
Fixed-price, agreed before we start. No retainer lock-in, no surprise invoices. This is the build. Listing your firm in the directory is separate and starts free, on our listing plans.
Starter
from $3,000
A fast, modern site for a solo or small firm.
- Up to 8 pages, mobile-first UI
- UX built around your intake
- Core Web Vitals in the green
- On-page SEO and schema
- Global CDN and image optimization
- Booking and contact flow
- One year of hosting
- Ships in 3 to 4 weeks
Growth
from $8,000
The site, plus the SEO to rank for real cases.
- Everything in Starter
- Migration from WordPress, Wix or Squarespace
- Practice-area and city pages
- Local SEO and citations
- Sub-two-second load times
- Monthly articles from the content engine
- A dated plan for rankings and load time
Custom
Let's talk
Multi-location firms, migrations, and ongoing growth.
- Migration off WordPress or Drupal
- Multi-office and multi-practice
- Multilingual site with full hreflang
- Edge CDN and performance budget
- Full UX/UI audit and redesign
- AI-search visibility
- Quarterly growth program
- Priced to scope
Why Councl
We built the thing that scores your competitors.
You can look up your own firm in the directory right now, and nothing you buy from us changes what it says. Councl ranks firms from public evidence and client signals. The agency is the other half: we fix the website and visibility gaps an audit finds. Hiring us never moves your score, your rank, or the outcome of an evidence review. That separation is the product.
Dr. Rahul Dev
Patent attorney, PhD data scientist
Two decades in technology law, more than 1,000 patents filed before the USPTO, EPO and WIPO, and a named voice in Bloomberg and CNBC. The data behind the Councl Score is his.
Questions firms ask
Most firms start at $3,000 for a fast, modern site, or $8,000 for a site plus the SEO to rank. Multi-location firms and migrations are quoted to scope. Every project is fixed-price, agreed before we start, with no retainer lock-in.
Your firm is already scored. Your website is the part you control.
See where yours stands, free. If you want it fixed, you get a fixed price.
Get my free growth audit